WEEK SEVEN

Androgynous Fashion

In this research, I have decided to research on androgynous fashion and discuss important considerations in the development of my own trend forecasting in modern living. 

How has a growing acceptance of androgynous fashion impacted upon upcoming trends? 

The hypothesis defined for research will help me answer this question. By the end of this research, the I will be able to understand the significance of normalizing androgyny and how it propels acceptance in the concept of gender fluid fashion. This will in turn help me to create a fashion trend that celebrates androgyny and endorses gender fluidity, in hope of encouraging people with gender identity issues to embrace their own identity and be proud of who they feel they are.

In the local context, we have Pink Dot SG. It is an annual, non-profit which started in 2009, in support of the Lesbian, Gay, Bisexual and Transgender (LGBT) community in Singapore.

Local homosexual event 

In the global context, there is a RuPaul's Drag Race. It is an American reality competition television series produced by World of Wonder for Logo TV, and beginning with season nine, For VH1. The show documents RuPaul in his search for "America's next drag superstar" which started in 2009.

Rupual's Drag Race

Celebrities Popularise Androgynous Fashion

"Celebrities and fashion icons are influential in normaslising androgynous fashion and making it more accepting in society."

The research question of how androgynous clothing is promoted in the society which eventually led to its popularity in the fashion industry. Also, trends that celebrities set influences the popularity of androgynous clothing and the purchasing decision of major fashion retailers as celebrities help drive sales for fashion houses by increasing public awareness of their pieces (Christina. 2015, March 3).

With the knowledge of how and what influences the consumers in their purchases, I can utilise this trend to promote androgynous clothing with modern concepts and reach a stage where people dressing effeminately become a norm, allowing freedom to openly express themselves.

Bibliography 

Pink dot. (n.d.). Retrieved February 17, 2017, from https://www.theonlinecitizen.com/wp-content/uploads/2016/06/pinkdot2016_honglim.jpg

Rupaul's drag race. (n.d.). Retrieved February 17, 2017, from http://i2.wp.com/ewedit.files.wordpress.com/2015/04/drag-race.jpg?crop=0px%2C0px%2C2040px%2C1360px&resize=2000%2C1333&ssl=1

Christina. (2015, March 3). The Relationship Between Designers, Celebrities and Trends. Retrieved October 26, 2016, from https://wearoutthere.wordpress.com/2015/03/03/the-relationship-between-designers-celebrities-and-trends/    
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