Friday, 3 March 2017

WEEK EIGHT

For this week, I decided my consumer profile consists of mixed gender who work in creative industry, with an age range between 20 to 40 years old. One main reason for this particular target audience is due to the fact that people from the creative industry are usually more expressive in terms of their choice of clothing, making them a choice target audience. 

I also created consumer surveys and get an insight views on how the targeted consumers feel towards the concept of the gender-neutral trend with culturally influenced by Asian and western clothing for all gender and what they hope to result from it. The survey asks the respondents if they were aware of the concept of androgyny towards the general public. The survey also asks about the modern technologies used in the fashion trends. However, it takes the question to a further step by also inquiry their daily clothing style so that I can have a clearer picture on how the consumer usually dresses.

In addition, I wanted to determine if they were conscious of how people view them based on their clothing preferences, and whether or not it affects the way they dress. Moreover, I presented a question to find out if clothing had, in any way, help consumers express their fetishism and sexuality and improve their social positions. Besides that, I wanted to know if consumers feel that they are willing to try new clothing line from the ordinary fabrics and construction of the garments so that I can get a grasp on what to do with my trend forecasting. 

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